Website Design

2024

SPO

In this project, we aim to build a website for an insurance client that showcases their services, features their team, and communicates their mission and values, all to enhance visibility and attract a larger customer base.

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Branding

color-branding

Colour Scheme

Building on the client's brand identity, accent colors that enhance warmth and approachability while maintaining a professional aesthetic are incorporated.

typography

Typography

The Inter typeface elevates the design with its clean geometry, balancing professional clarity with approachable readability.

components

Components

Rounded elements are incorporated throughout the interface to create a more welcoming user experience and achieve a modern, friendly aesthetic.

About The Design

This design creates a warm and inviting digital space to enhance visitor engagement, using rounded shapes and soft edges to evoke a friendly, approachable aesthetic. The intuitive layout ensures effortless navigation, making the browsing experience both enjoyable and memorable for users exploring the site.

To further optimize engagement, strategically placed quick-action cards at the end of each page guide visitors toward relevant content, encouraging deeper exploration. This thoughtful approach not only improves user interaction but also helps increasing the overall visibility of the other pages.

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Explorations

mockup-desktop

Desktop Experience

Experience the full desktop mockup designs with intentional choices for visual harmony.

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mockup-mobile

Mobile Experience

Experience the full mobile mockup designs with stacked layouts, touch targets, and adaptive designs.

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live-site

Live Site

Experience the live website in action, showcasing its real-world functionality and flow.

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Going Forward

This project taught me the critical role of accessibility and how design choices impact user experience. If I could revisit one thing, I’d redesign the contact page to prevent the image from being stretched when the form expands opting for a layout that maintains visual integrity.