Aido Weddings

Branding

Colour Scheme

The color palette employs warm-neutral tones to cultivate a calming, inviting ambiance strategically aligning with the brand’s welcoming ethos.

Typography

Playfair Display's serif elegance elevates headings with a timeless quality, while Open Sans' clean lines ensure optimal readability in body text creating a harmonious balance of luxury and clarity.

Components

The aesthetic employs clean geometric forms and precise rectilinear structures to cultivate a sense of refined luxury, where negative space and sharp angles communicate premium quality.

About The Design

The warm beige palette establishes continuity and organic elegance, while sharp geometric lines introduce structure and premium contrast. Expanded negative space in headers creates ceremonial grandeur and improves content focus. This intentional minimalism serves dual purposes where the neutral base enhances readability and warmth, clean dividers guide visual hierarchy, and strategic spacing elevates perceived value.

By balancing earthy tones with architectural precision and generous whitespace, the design achieves sophisticated usability where every element communicates restrained luxury through deliberate omission and placement.

Design Showcase

Home Page —— Structured to three distinct sections (Services/ Gowns/ Projects) create an intuitive, visually clean navigation for seamless browsing.

Gown Collection Page —— Larger-than-life gown images dominate each section, showcasing intricate details that allowing brides to visualize themselves in each design.

Projects Page —— The portfolio showcases past wedding events through curated galleries, letting visitors experience the ambiance and style of each celebration

Mobile Page —— Explore responsive designs maintain brand consistency across devices, with touch-friendly adaptations of desktop layouts for seamless cross-platform experiences.

Explorations

Desktop Experience

Experience the full desktop mockup designs with intentional choices for visual harmony.

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Mobile Experience

Experience the full mobile mockup designs with stacked layouts, touch targets, and adaptive designs.

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Live Site

Handcrafted by me using Wix Studio! Click through to see how this website works in real-time.

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Going Forward

This project allowed me to explore a design approach centered on clean lines and warm tonal backgrounds to create a cohesive aesthetic. One key takeaway was recognizing the importance of detailed content particularly on the gown collection pages, where additional information (such as sizing, pricing, and production dates) could enhance user decision-making.

Moving forward, I’ve learned to prioritize even the smallest functional details in design, ensuring they align with user needs while maintaining visual harmony.